Jockey Factory Store

Kenosha, Wisconsin

Looking to symbolize their commitment to their hometown, Jockey relocated their Factory Store to the heart of downtown Kenosha, Wisconsin. This unique loft space offered a bright and contemporary environment to showcase their lines of men’s and women’s apparel.

A vacant century old building, on a highly visible street corner provided a perfect location.

Large storefront windows flood the space with natural light and create a welcoming image from outside, especially by night. Interiors were reduced to their most basic components, including exposed brick walls, iron beams and columns and timber floors to create a warm environment.

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