Jockey Factory Store

Jockey Factory Store

Kenosha, Wisconsin

Looking to symbolize their commitment to their hometown, Jockey relocated their Factory Store to the heart of downtown Kenosha, Wisconsin. This unique loft space offered a bright and contemporary environment to showcase their lines of men’s and women’s apparel.

A vacant century old building, on a highly visible street corner provided a perfect location.

Large storefront windows flood the space with natural light and create a welcoming image from outside, especially by night. Interiors were reduced to their most basic components, including exposed brick walls, iron beams and columns and timber floors to create a warm environment.